Privacy Policy
On The Arrow (“we,” “our,” “us”) is an independent music publication at onthearrow.com. This policy explains what information we collect, how we use it, and your rights as a reader. By using the site you agree to the practices described here.
Information We Collect
We collect limited, non-personally-identifying information automatically when you visit the site: browser type, referring pages, time spent on pages, and similar aggregate usage statistics. We do not require registration, and we do not collect names, email addresses, or payment information unless you voluntarily contact us.
Cookies and Tracking Technologies
We use cookies and similar tracking technologies to understand how readers use the site, improve content, and deliver relevant advertising. Specifically:
- Analytics: We use Microsoft Clarity and Matomo to analyze site traffic and user behavior in aggregate. These tools may use cookies to distinguish visits.
- Advertising: We use Google AdSense to display advertisements. Google and its partners may use cookies to serve ads based on your prior visits to this site and other sites on the web. Google’s use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.
You may opt out of personalized advertising by visiting Google’s Ads Settings or aboutads.info. You can also disable cookies in your browser settings, though this may affect site functionality.
Third-Party Services
Our site embeds content and links from third-party services (including YouTube, Spotify, Bandcamp, and social media platforms). These services have their own privacy policies; we have no control over their data practices.
We also use Google AdSense (publisher ID: pub-7208869500345909) for advertising. For more information on how Google uses data when you use our site, visit How Google uses data when you use our partners’ sites.
Data Retention and Security
We retain aggregated analytics data to understand long-term site performance. We do not store personally identifiable information beyond what is necessary to respond to editorial or support inquiries, and we delete such information once the inquiry is resolved.
Children’s Privacy
On The Arrow is intended for general audiences and is not directed at children under 13. We do not knowingly collect personal information from children.
Your Rights
Depending on your jurisdiction, you may have rights to access, correct, or delete your personal data, or to opt out of certain data processing. To exercise any of these rights, contact us at editorial@onthearrow.com.
Changes to This Policy
We may update this policy from time to time. We will note the date of the most recent revision at the top of this page.
Last updated: May 2026.